Many companies in the embedded and IoT technology markets have experienced flat or decreasing revenue since the pandemic. In the meantime, budgets have recovered, and AI-based innovations are coming thick and fast, all of which aim to make things better, faster, and more efficient. But one thing is clearly missing: qualified technical sales professionals who can bring all the new products to market.

Engineers are usually good at engineering, but writing? That’s a different story. In many cases, lacking the ability to write well can hurt engineers. This rears its ugly head when these engineers are job hunting. Having mis-spellings and bad grammar on a resume is a huge red flag. This is particularly true for some real cherry jobs attracting numerous applications.

To understand what this means and the effect it could have on an engineer’s future, I brought back Marcus Webster, who is the principal of Webster & Webster Associates. Marcus last spoke to us about the engineering shortage. Check out this week’s Embedded Executives podcast.

We have an engineering shortage. Anyone who's familiar with our space wouldn't dispute that. And if you look at the projections, we’re going to need a whole lot more of us going forward. Why is that the case, and more importantly, what are we going to do about it?