Embedded Executive: What’s Real and What’s Hype in EVs, Wind River

By Rich Nass

Executive Vice President

Embedded Computing Design

January 10, 2024

Embedded Executive: What’s Real and What’s Hype in EVs, Wind River

I feel like we have been two years away from fully autonomous vehicles for the last five years. It gets difficult to differentiate between what’s accurate and what’s fiction. To try to get at the truth, I spoke to Avijit Sinha, the newly appointed President of Wind River for this week’s Embedded Executive podcast. We get into the hardware, the software, and the standards. Note that Avijit was promoted just after we recorded this podcast!

 

Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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