Five Minutes With Simon Arkell, Greenwave Systems
May 03, 2017
Video
Embedded Computing Design
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Five Minutes With…Simon Arkell, Greenwave Systems
In IoT, there’s more to it than “build it and they will come (or buy).” We can all name lots of examples of companies and products that fell by the wayside because there wasn’t a compelling business case made beforehand. Greenwave Systems claims to do just that, making sure (well, as sure as they can), that a product will sell before the manufacturer brings it to market. I asked Simon Arkell, the company’s General Manager of Software Platforms and Analytics, how that do that, and that’s what we discussed on this week’s Five Minutes with…interview.
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