Ridecell Joins BlackBerry IVY Ecosystem, Bringing AI-Powered Fleet Automation & NEMO ADAS Data Platform

September 29, 2021

Press Release

Accelerating Development of Smart Mobility & Fleet Automation Solutions to Drive Revenue & Cost Saving Opportunities for Automakers

WATERLOO, CANADA and SAN FRANCISCO, UNITED STATES – September 29, 2021 – BlackBerry Limited (NYSE: BB; TSX: BB and Ridecell Inc. today announced a collaboration to bring a next generation fleet operations and ADAS data platform to automotive OEMs via the BlackBerry IVY™ intelligent vehicle data platform. Ridecell chose BlackBerry because of the company’s position as a leading embedded software partner for the automotive industry and the potential of BlackBerry IVY to scale across global automakers.

The integrated solution would enable OEMs to provide fleet operators with the tools they need to turn fleet management insights into automated actions that include responding to maintenance and diagnostics alerts, automating vehicle access control, and vehicle disablement if stolen, along with generating crash analytics reports to satisfy government regulations. 

Ridecell’s Fleet IoT Automation Platform is the leading platform powering digital transformation and automation for fleet-driven businesses. With BlackBerry IVY, OEMs would be able to easily deploy Ridecell solutions directly to the vehicle in real-time to unlock new revenue streams and save on data connectivity. BlackBerry IVY enables automakers to unlock rich insights from vehicle data without significant connectivity or cloud storage costs through a scalable, cost-effective, car-to-cloud platform that provides developers with a consistent and secure way to analyze sensor data.

“BlackBerry IVY’s intelligent vehicle data platform transforms the vehicle experience for OEMs, business fleet operators, and solution providers like Ridecell,” said Shiva Kumar, CFO of Ridecell. “Ridecell is rooted in automotive mobility, so a collaboration with BlackBerry IVY to explore what our two companies can do together is natural for us. Bringing our fleet IoT automation solutions to a platform that runs on all vehicles opens up automated solutions to any fleet. With Ridecell and BlackBerry IVY, OEMs could one day be empowered to customize their vehicle experiences and embrace new revenue opportunities.” 

The collaboration also covers Ridecell’s AI-powered NEMO Data Platformintegration with BlackBerry IVY. NEMO analyzes data from vehicle sensors and driving history to understand critical events, including accidents. OEMs can also take advantage of NEMO to advance their assisted driving systems to improve safety as well as comply with the recent National Highway Traffic Safety Administration (NHTSA) ruling on crash analytics, as the platform automatically generates accident reports in minutes. With BlackBerry IVY, NEMO could use in-vehicle computing to derive real-time AI insights and to filter for scenarios of interest, saving on connectivity and cloud costs for the OEMs.  

“With a shift to shared mobility and an industry-wide capacity crunch that shows no signs of easing up anytime soon, the need for fleet operators and OEMs to holistically manage the overall health of their vehicles throughout their full lifecycle is absolutely critical,” said Peter Virk, Vice President of IVY Product and Ecosystem, BlackBerry. “With Ridecell, we will offer customers an intuitive platform to turn insights into action across their entire fleet. Customers will immediately see efficiencies that can be achieved when fleet managers and OEMs have unparalleled visibility into their vehicle assets and the capability to automate actions based on BlackBerry-IVY led fleet insights.”  

Register now for BlackBerry Security Summit 2021 to learn more about BlackBerry IVY and the company’s growing ecosystem of data-driven mobility partners.

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 195M vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety, and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems.  BlackBerry’s vision is clear - to secure a connected future you can trust. 

BlackBerry. Intelligent Security. Everywhere.  

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

About Ridecell

Ridecell Inc. is leading the way in the digital transformation of fleet businesses and operations. Ridecell’s IoT-driven automation and mobility platform helps businesses modernize and monetize their fleets by combining data insights with digital vehicle control to turn today’s manual processes into automated workflows. The result is unmatched levels of efficiency and control for shared services, motorpool, rental, and logistic fleets.

Today Ridecell powers some of the most successful fleet businesses in cities across Europe and North America, including Gig Car Share from AAA. Ridecell is headquartered in San Francisco, with offices in Madrid, Paris, Berlin, and Pune, India.

Nemo is the flagship data product from Ridecell, for automating scenario extraction in the new generation ADAS vehicles. Ridecell is working with leading OEMs and Tier1s to automate the extraction of interesting events like near misses, cut-ins, pedestrian encounters, both in real time on the vehicle and from Petabytes of historical data stored in the cloud.