Embedded Executive: The In-Cabin User Experience, indie Semiconductor

By Rich Nass

Executive Vice President

Embedded Computing Design

November 13, 2024

Embedded Executive: The In-Cabin User Experience, indie Semiconductor

The automobile's in-cabin user experience (UX) is undergoing some serious changes. We’re nearing the point where the automobile can be viewed as an office or entertainment center that also transports you from point A to point B.

With all those changes, it’s important to ensure that these non-mission-critical functions communicate with the mission-critical tasks at some point. To make sense of this, I spoke to Chet Babla, a Senior Vice President at indie Semiconductor on his week’s Embedded Executives podcast.

 

Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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